![]() Stories can include interactive elements such as filters, emojis, tags, and stickers. If you want them to stick around longer, you can create Instagram Stories highlights that live on forever on your Instagram profile. Stories automatically disappear after 24 hours. You can choose to record natively within the app or to upload a video from your photo library. You can create a Story by swiping right from the home screen, or by tapping the plus icon and selecting Stories. Here’s how to make Instagram videos of this type. Rather than appearing within the Instagram feed, Stories appear in a dedicated section at the top of the screen when you open the app. If you post a longer video, it will be broken up into multiple clips. Though they originally maxed out at 15 seconds, each clip in your Instagram Story can now be up to 60 seconds long. Instagram Stories are short videos that disappear after 24 hours. Resource: Everything you need to know about Instagram Reels Stories They can also remix your Reels to create new content. People can engage with Reels by liking, commenting, or sharing them in Instagram Stories videos and direct messages. They can include captions, hashtags, and product tags. Reels record in vertical portrait mode (9:16) and are displayed in users’ feeds, on the Explore page, and in a dedicated Reels tab. Instagram’s native Reels recording tools include filters, templates, green screen mode, timer and speed controls, and access to an audio library. (However, if you upload Instagram Reels videos through a third-party scheduling tool like Hootsuite, your Reel can be anywhere from 3 seconds to 15 minutes long.) That’s the current time limit if you create the Reel natively within Instagram. But as the platform phased out traditional feed videos and IGTV, the maximum length of Reels extended first to 60 and then to 90 seconds. Reels were first introduced as Instagram’s answer to TikTok, and they were originally capped at 15 seconds. Get an annual Hootsuite plan 60% off and save up to $1,793 now. When uploading videos in landscape and portrait formats, your video will look great in your feed, but Instagram will distort the cover photo in your grid layout and make your overall design look messy and unplanned.The deal won’t get any sweeter. Square videos are the best format for Instagram because your videos will appear the same in your feed as they do in your grid layout. ![]() Videos naturally take longer to consume than images, which makes them the ideal way for brands to increase the time spent on posts. Now, on top of creating beautiful and engaging content, brands also have to strategize ways to stop users from scrolling past their posts. Create your square videosĪccording to Later, the Instagram algorithm now calculates how long followers spend viewing your post as a way to determine whether other Instagram users might also want to engage with your content. Find out what grid layout design works best for your brand with Preview. Preview enables creators to plan their grid layout designs in advance with their drag and drop post organization feature. There are plenty of resources out there that can help you plan your grid layout design. A colorful Instagram grid layout like this requires a little more strategic planning, but the end result will keep your followers coming back for more. This means the colors of our square posts will gradually change as you scroll through our Instagram grid. Because of our vast library of content, we decided to create a grid layout based on color for the Wibbitz Instagram. Wibbitz has a world-class media library of over 110 million photos, videos, and music to choose from when developing Instagram grid posts. But it’s important to remember that each square video post plays a role in your overall grid layout design. Your grid layout will be unique to your brand because of the contents of your posts. So, make your grid layout design stand out! The important thing to note is that your Instagram grid layout is one of the first things people see when they visit your profile, and the last thing they see before they decide to follow you, or not. If the grid layout design is visually pleasing, maybe you even follow the account. You most likely click on a video or two because videos naturally reveal more than images. When you stumble upon a new Instagram account, what is the first thing you do? You probably glance at the bio and then start heavily scrolling through their Instagram grid layout looking for a few posts that are worthy of your double tap. For our next Explore Instagram post, we’ll discuss how to think big picture when planning your Instagram posts – and by big picture, we mean the Instagram grid layout.
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